Isabelle Laurent
After 18 years working in some of London's most prestigious salons and editorial studios, Isabelle founded AUREA in 2019 with a vision that felt both radical and obvious: beauty services should nourish the whole person, not just the surface.
Trained at the Vidal Sassoon Academy and with editorial credits in Vogue, Harper's Bazaar, and ELLE, Isabelle brings an artist's eye to every aspect of AUREA — from the colour on the walls to the botanicals in the diffuser.
"I wanted to build a place where my clients could exhale the moment they walked in. Where excellence is the baseline, and kindness is the culture."
Artistry Meets Intention
At AUREA, we believe that beauty is an act of care — for yourself, for the people who serve you, and for the world around you. That belief shapes everything we do.
We choose products that are kind to skin and planet. We design appointments with generous timing so nothing feels rushed. We invest in continuous training so our team stays at the forefront of their craft. And we create a space that feels less like a salon and more like a sanctuary.
The result is an experience that goes beyond the treatment itself. Our clients leave looking extraordinary — and feeling genuinely restored.
